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The Business School for Coaches:
Learn how to BUILD an Impactful 6-figure Coaching Business within 12 months
The biggest problem when you enter the Coaching Industry 
as a brand-new coach is...
NOT that you do not have incredible knowledge to share...

It's neither that you do not know how to coach (because most of you have done extensive training in that area and have graduated from several coaching certifications)

and it's also NOT your willingness and comittment to create a successful business...
The BIGGEST problem is....
NOBODY told you how the Coaching BUSINESS works.

No one taught you about the tools, techniques, market research, signature system creation, IP sharpening, online lead generation, systemization - or in short:

All the components to create a profitable, working Coaching Business.

And what's the consequence of this lack of knowledge 
respective to your industry and the business around it?

A lot of brandnew Coaches struggle.

And a lot of brandnew Coaches give up on their dream 
to build an impactful Coaching Business - and go back to get a job.
That's why we created the Coaching Business Academy:
To fill the Gaps.
And to help you succeed.
 The 3 Main Outcomes of an impactful Coaching Business:
  • PROFIT: How to become profitable within the first 30 - 60 days
  • ​VALUE: How to add at least 5 - 10 x more value to your clients
  • ​LEVERAGE: How to leverage offline and online strategies to set yourself apart
What our Clients say

Christelle Pillot, France
"After 5 years of searching for the right niche, I started the Coaching Business Academy and gained clarity in less then 2 months!
Plus I already found a client in my new niche after 6 weeks of the Academy thanks to the strategy I learned"

Samareh Rahnavardi, 
South Africa
"3 clients, clarity and thank you so much for crossing my path"

Ken Kurtzweg, Germany
"almost doubling my income within 3,5 months"

It all starts with the PMP Process: 
Creating your Profitable Marketable Product 
done for you or with you (depending on your plan)
Which then plugs into the Coaching Business Academy where it's all about Marketing & Sales, ramping up your Visibility, Scaling & Systems
 The 3 Core Pillars to help you get there:
& Expert Positioning
Pillar 1 is about 3 things:

1) extract Your Core Strength, Passion and Virtue (= your IP) and turn this into a Signature System - the one core program which will easily open all the necessary doors for you.
2) Find the Perfect Niche for your Signature System

3) Test both to find the ideal match:

We'll show you 3 low risk strategies you can very quickly implement to test your idea and tweak it for the best response from your market.
Pillar 2 is all about You:

Ensuring that all the people who matter know about you, EXACTLY what you stand for, why they should work with you and what they will get out of it.

Use proven strategies all great leaders know about to your advantage, because:

People are looking for a leader.
Let's make sure they'll be looking for you.

Utilize the power of the STAGE to strengthen your position as an expert and learn how to leave a lasting impression on your audience - inspiring and motivating them to take action.
Pillar 3 starts your Sales Engine

With THE SALES ENGINE™ - a systemized process - we will start getting you leads & clients on a regular basis.

Based on the fundamentals to SELL LIKE A COACH™ we turn your organic marketing and selling into a well oiled machine to ensure the sustainablity and predictability of your business.

Depending on the size of the impact you want to have with your business once it's fully up and running, we will create funnels & systems for a more leveraged business model in this pillar.
Content Details of the 12 month Business Academy
(1) LIVE ATTENDANCE in Switzerland and on Sardinia
  • BUSINESS MODEL:​ Lay out the fundamentals and create Your FREEDOM COACH MODEL for more Impact, Time and Profit In Your Coaching Business. Begin with the end in mind and set yourself up for a Business, which will NOT trade time for money.
  • THE FREEDOM COACH INTENSIVE: 1-day online event 

  • SPEAKING SKILLS:  Create your emotional brand and learn how to influence and empower people from stage - the Top 1 skill to leverage your expertise and authority 
    BONUS: Get stage time at the next Brand by Speaking including pictures with you on stage - to immediatly boost your credibility and authority
    BRAND BY SPEAKING: 1-day live event in Zurich / Switzerland

  • ADVANCED SPEAKING SKILLS: Learn how to excell on Stage, learn worldclass techniques and take your speaking skills to the next dimension!
    2-day live event in Meisterschwanden / Switzerland including lunch

  • SALES: Practice and Drill the No 1 Skill in Business - and Life - and master the one obstacles which prevents Coaches from growing rapidly:

    You will never be able to scale your Coaching Business if you cannot sell. And... you might have to go back and get a job and give up on your dream of having an impact on other peoples' lives doing what you love.

    Learn how to master this skill and and to SELL LIKE A COACH™. Walk out of there with a "think-sales" attitude and a toolbox with techniques to directly apply for more revenue.
    THE SALES BOOTCAMP: 2-day online event 

  • VIDEO SHOOTING: Learn how to look great on camera, every time in our Video Bootcamp on Sardinia.

    Video Marketing is an essential skill, especially when it comes to building trust with your Audience, as a Coach, Trainer and Facilitator.

    Because a video conveys much more than a simple picture: It shows you as a real person, your unique style and ways to communicate.
    4-day live event on Sardinia / Italy including meals & accomodation
(2) Expert & Deep Dive 1:1 sessions - online
With one of our business experts depending on your plan to re-align and define your next 3 months projects.

He/she will tell you exactly what to work on, what to study, what and how to implement for speeding up your progress.

So that you have no room for guess work and know exactly what the next steps are to move yourself and your business forward.
If you ever feel stuck or would like to get some quick feedback on your creation or idea get on a 15 min 1:1 Acceleration Session with one of our business experts whenever you need it (depending on your plan).
Every other week you work with our experts and likeminded coaches on your business in the small group implementation sessions:

It's not about how much you know, it's about how much you implement. Get hands-on, practical feedback on your positioning, niche, programs, sales cycle, lead generation and whatever else you are working on at the moment.

Create momentum in our sprint sessions, leverage the power of the group and connect in a community of peers who are on the same path:

To create more value by sharing what we know, have more meaning and impact and start making a difference in other people's lives and businesses!
Get access to our platforms with over 100 training videos & audios and more than 60 templates (depending on your plan):
1) Onboarding platform for the first 30 - 90 days: get at least 1 paying client following the 12 steps
2) THE VICTORY LOG platform: get your customized projects assigned depending on the size of the business you want to create
Strategy topics:
  • Positioning & Branding
  • How to find your Perfect Coaching Topic
  • Improve your Social Media Presence
  • Create your Signature System
  • How to find your Niche
  • How to connect with your Market
  • How to assess your Market's needs
  • How to become a Transformational Leader in your market
  • How to sell
  • How to present
  • How to close the deal
  • How to market 
  • .... and much more
Connect with your fellow coaches and ask for feedback on your videos, systems, messages, challenges and get help - 24/7 in our interactive Facebook Group.
One of the biggest challenges when you are starting out is:

You do everything yourself.

And your genius zone does not lie within everything, it lies within a specific type of activity.

Second challenge is TIME:

Some of the online lead generation strategies require a lot of time - time that most brand-new coaches do not have.

That's why have a special GIFT for you:

Included in the Coaching Business 12 month Academy:
30 days of Virtual Assistant:

He/she will be doing the online lead generation for you. This typically results in about 400 - 500 prospects in your target audience joining your network per month.

If you want to continue working with the Virtual Assistant, low cost plans starting at 100 $ per month are available.

Furthermore we offer you access to our team for
  • Graphics Design: Get your Logo, Flyers and more done, professionally
  • ​Prequalifying Leads (Sales)
  • ​Website Design
  • ​Facebook Advertising
  • Online Lead generation (manual)
  • Online Funnel Building
This way you don't have to worry about finding the right people to outsource this tasks. We have done the vetting for you and found the best fit for the job.
When you're ready - typically at month 5 or 6 after you joined the Academy, you will be eligible to become a VICTORY LOG COACH with access to our sales team.

What does that mean? 

It basically means that you are eligible to get leads and clients thru our membership site. And you benefit from our marketing and 
lead generation system.

How does it work?

You have an online presence, as a coach, at our membership platform THE VICTORY LOG. Learn how to create your own online program within the membership site to attract clients from all over the world 
and give them a taste of what your core expertise is.

 Let them buy from you: 

As a last step of your online program, people who are ready to work with you are screned and pre-qualified by our Sales Team. Only prequalified leads are handed over to you to decide whether or not you want to work with them.
After completion of the processes and steps you will enter the graduation process to put your skills to the test.

After you pass the exam we celebrate your success at one of our next events. 

The ceremony includes your Graduation Certificate, Graduation Ring or Pendant and on official, public honoring of your skills, persistance and achievement!






Your Profitable, Marketable Product - done for you including how to position, market and sell it  (Value CHF 10'000)





Freedom Coach live and online (CHF 297)
1 day training

Sales Bootcamp live and online (CHF 597)
2 day training

​Brand by Speaking, including VIP (CHF 497)
1 day training, live or online

Sardinia Video Bootcamp (CHF 4'900)
4 day in-person exclusive training on Sardinia

​Mastering the Stage (CHF 1'250)
2 day in-person exclusive training

Coaching / Consulting 

Expert & Deep Dive sessions 1:1
(Value 1'000 CHF each)




Quick acceleration calls 1:1 
(Value 250 CHF each)



Group Implementation Calls 
(Value 150 CHF each)




24/7 Facebook Support Group (priceless)

Online Plattforms

PMP Plattform

Funnel Pro Plattform

Onboarding Plattform (CHF 2'000)

12 months unlimited access to THE VICTORY LOG ​Online Platform with over 100 Training Videos & Audios (CHF 9'997)


Active Sourcing Funnel
(Value 1'500 CHF)

BONUS #1 - Growth Accelerator

​Create your online program, graduate and become a VICTORY LOG COACH (CHF 8'500)

BONUS #2 - Appointment Funnel

​Fully automated online Funnel
(Value CHF 6'000)

More Perks

​30 days of your own Virtual Assistant for lead generation

stage time & professional pictures


> 60



​Access to our Graphics, Facebook, Online Funnel & Content Team

Certificate and public celebration including Graduation Ring or Pendant

Would you like to see if you're a good fit?

Please do the following:

1) Fill out the short application form here
2) After completion you will be able to get on a quick complimentary call with one of our experts

Hinterbuelstrasse 27, 5625 Kallern, Switzerland
About the Founder & Creator:
Nathalie Sabrina Dahl
Coming from over 20 years of business background and over 15 years studying Personal Development, Nathalie Sabrina Dahl combines both in a unique way.

Her Programs are effective & efficient, adding at least 5 - 10 Return on Investment to her clients.
The results prove that outstanding success does not necessarily require a lot of time.
About THE VICTORY LOG - What our Brand stands for:
All our programs have been tested over and over again  - we only give you what works. They are based on proven principles which work in various industries. 

Time is Money. WRONG. Time is more valuable than money:
You can always make more money, but you cannot get more time  - it is a very precious commodity.   
This is why we stand for effective & efficient programs, no BS, no Timewasters, no Bla-Bla. Just straight forward proven step-by-step processes that you can implement immediatly. 

The simpler, the better. That's why we give you templates and  systems to follow so there is no guesswork and it is also duplicable and teachable. 

It's your Results that count, and YOUR Success that matters. Therefore  we offer you a MONEY BACK GUARANTEE on pretty much all of our 
programs - should you be unhappy let us know.

One of our Key Credo's is: Add the most value possible to the largest  number of people with the least possible effort & cost: 
Our Credo is your Benefit.
Nathalie Sabrina Dahl, Founder & CEO