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The Business School for Coaches:
Learn how to build an Impactful Coaching Business 
and grow to 110 k$ plus within 11 months

The 3 keys to make any Coaching and Consulting Business work. 
Interview with founder Nathalie Sabrina Dahl

Spontaneous testimonial from the very first graduate of our Coaching Business Academy, Christelle Pillot:
"Before working with Nathalie I was struggling to find my niche, the first 3 months I found my niche and built my 2 programs.

It was very intense and very clear - and very easy, I loved that. Another take-away how to use the interview process to fill my groups, very easily, very nicely.

Loved the strategy call template and how to sell and how to help, I'm not nervous about this anymore. And the last part, the Sales Experience - I now have all the processes in order to lead to my big program - it's just perfect!"
- Christelle Pillot, France
"Went from Greenhorn in Sales to selling over 10'000 Swiss Francs to 2 clients after my 3rd pitch - it was shocking, really. I said to myself: "F... this PMP works! Just do what Nathalie tells you to do."
- Cla Mosca, Switzerland

"I was hesitant at first because I was already in another program for my Coaching Business. I decided to sign up because the promise was clarity, focus and clients. After 45 days I have an ROI of 7 - 14 x my initial investment - defintly got what I came for!"
- Joe Anderson Rau, Germany
"Won my biggest contract ever in my career!"
"I'm so grateful for the stuff we've done here - much higher quality, much higher drive, much more helpful then other trainings I've done - just realizing the value of what we do here!"
-  group wins
The biggest problem when you enter the Coaching Industry as a brand-new coach is...
NOT that you do not have incredible knowledge to share...

It's neither that you do not know how to coach (because most of you have done extensive training in that area and have graduated from several coaching certifications)

and it's also NOT your willingness and comittment to create a successful business...
The BIGGEST problem is....
NOBODY told you how the Coaching BUSINESS works.

No one taught you about the tools, techniques, market research, signature system creation, expertise sharpening, online lead generation, social media marketing, sales skills & systemization - or in short:

All the components to create a profitable, working Coaching Business.

And what's the consequence of this lack of knowledge respective to your industry and the business around it?

A lot of brandnew Coaches struggle.

And a lot of brandnew Coaches give up on their dream to build an impactful Coaching Business 
- and go back to get a job.
That's why we created the Coaching Business Academy:
To fill the Gaps. And to help you succeed.

6 Steps to Clarity & Clients:

The How & Details


Work smart - not hard and create systems and scalable business models


Business requires a very different type of skillset than employment which often does not come natural to coaches


Become the bigger vessel you need to be in order to hold high paying clients, generate a bigger impact and increase your profit

Who is the Business Academy for?

Content Details of the 12 month Business Academy
(1) LIVE ATTENDANCE in Switzerland and on Sardinia


Lay out the fundamentals and create Your FREEDOM COACH MODEL for more Impact, Time and Profit In Your Coaching Business. Begin with the end in mind and set yourself up for a Business, which will NOT trade time for money.

"I highly recommend it to anyone who wants to grow your Coaching Business!"

- Desirée van der Laan, Netherlands
"great energy & lessons! learned about the Million $ Funnel & finally found my niche"

- Martin Nowak, Germany


Create your emotional brand and learn how to influence and empower people from stage - the Top 1 skill to leverage your expertise and authority
BONUS: Get stage time at the next Brand by Speaking including pictures with you on stage - to immediatly boost your credibility and authority
BRAND BY SPEAKING: 1-day live event in Zurich / Switzerland


Learn how to excell on Stage, learn worldclass techniques and take your speaking skills to the next dimension!
2-day live event in Meisterschwanden / Switzerland including lunch
"Increased my confidence in Public Speaking and saw that I can do it! I'm applying the speaking formula I learnt at the Brand by Speaking to all my business meetings - and people love it!"

- Gaspar da Silva, Switzerland
"I came to be more confident when I speak front of people. I definitly feel more comfortable and natural on stage now. One of my big learnings is to be myself in front of people. Biggest take-away was how to show emotions in front of people to connect with them on a deeper level. I'm really impressed how much I learned!
I recommend Nathalie's workshop to everyone who needs to be speaking in front of people."

- Linda Stähli, Switzerland


Practice and Drill the No 1 Skill in Business - and Life - and master the one obstacles which prevents Coaches from growing rapidly.  Walk out of the room with a "think-sales" attitude and a toolbox with techniques to directly apply for more revenue.

2-day online event in Meisterschwanden / Switzerland including lunch
"really great structures I feel confident to follow. We covered s much in just 2 days, biggest lesson: just do it. During the program I managed to get a new clients, so the thing paid for itself several times over. Absolutely recommend it"

- Simon Crowe, UK
"so many take aways, phrasing it simply: get shit done. Have all these templates and tools now - put them to work! I now feel equiped to just get it done - thank you!"

- Melina Plass, Germany


Learn how to create an organic funnel, to warm up people who do not know, like and trust you (yet) and to turn them into hot buyers with 3 experiential mini products related to your core product.
4-month step-by-step group process with experiential, gamified platform
"I was surprised in a positive way - teaching in the form of fun, games - the stuff Nathalie teaches just works. Managed to have 5 events, together have 50 tickets sold, that's a massive ramp-up of my customer base.
You can do this for any industry, just trust Nathalie. She has put up a step-by-step system - everything builds on top of one another. You will be surprised about the results! I'm done with the customer acquisition for the year!"

- Anja Blodow, Germany 
"You've made it very easy to follow a process, which is a more natural way of doing things
If anyone's worried about being pushy or slimey and manipulative when selling, forget about all that: This is a very open hearted way of working with people.
Thru that process my way of being has changed, so I'm seeing more success in my business. Totally recommend it."

- Martin Daubney, UK 


Learn how to look great on camera, every time in our Video Bootcamp on Sardinia.
Video Marketing is an essential skill, especially when it comes to building trust with your Audience, as a Coach, Trainer and Facilitator.
Because a video conveys much more than a simple picture: It shows you as a real person, your unique style and ways to communicate.
4-day live event on Sardinia / Italy including meals & accomodation
"I am much more confident in front of a camera now and it has been amazing the different videos and steps and topics we have been able to do."

- Sunday Marbach, Switzerland
Being in front of a camera and talking about myself was a completely new thing for me. During the bootcamp my skill & confidence for shooting videos went from a 1 to a 7 (scale of 1 - 10)!

- Tobias Mettmann, Germany
(2) Expert & Deep Dive 1:1 sessions - online

With one of our business experts depending on your plan to re-align and define your next 3 months projects.

He/she will tell you exactly what to work on, what to study, what and how to implement for speeding up your progress.
So that you have no room for guess work and know exactly what the next steps are to move yourself and your business forward.

If you ever feel stuck or would like to get some quick feedback

Hop on a 15 min 1:1 Acceleration Session with one of our business experts whenever you need it (depending on your plan).

Every other week you work with our experts and likeminded coaches on your business in the small group implementation sessions.

It's not about how much you know, it's about how much you implement. Get hands-on, practical feedback on your positioning, niche, programs, sales cycle, lead generation and whatever else you are working on at the moment.
Create momentum in our sprint sessions, leverage the power of the group and connect in a community of peers who are on the same path:
To create more value by sharing what we know, have more meaning and impact and start making a difference in other people's lives and businesses!

Get access to our platforms with over 100 training videos & audios and more than 60 templates (depending on your plan):

1) Onboarding platform for the first 30 - 90 days: get at least 1 paying client following the 12 steps
2) THE VICTORY LOG platform: get your customized projects assigned depending on the size of the business you want to create
Strategic topics:
  • How to find your Perfect Coaching Topic
  • Positioning & Branding
  • Where and how to find leads: Lead Generation organic and automated
  • Build an organic funnel with 3 mini experiential products to warm up your audience
  • How to conquer your akwardness when selling
  • Increase Visibility and improve your Social Media Presence
  • Create your Signature System
  • How to find your Niche
  • How to connect with your Market
  • How to assess your Market's needs
  • How to become a Transformational Leader in your market
  • How to sell without being pushy and annoying
  • How to present like a pro
  • How to close the deal with ease and pleasure
  • How to market yourself with an irresistible offer
  • .... and much more
Connect with your fellow coaches and ask for feedback on your videos, systems, messages, challenges and get help - 24/7 in our interactive Facebook Group.
One of the biggest challenges when you are starting out is:

You do everything yourself.

And your genius zone does not lie within everything, it lies within a specific type of activity.

Second challenge is TIME:

Some of the online lead generation strategies require a lot of time - time that most brand-new coaches do not have.

That's why have a special GIFT for you:

Included in the Coaching Business 12 month Academy:
30 days of Virtual Assistant:

He/she will be doing the online lead generation for you. This typically results in about 400 - 500 prospects in your target audience joining your network per month.

If you want to continue working with the Virtual Assistant, low cost plans starting at 100 $ per month are available.

Furthermore we offer you access to our team for
  • Graphics Design: Get your Logo, Flyers and more done, professionally
  • ​Prequalifying Leads (Sales)
  • ​Website Design
  • ​Facebook Advertising
  • Online Lead generation (organic)
  • Online Funnel Building
This way you don't have to worry about finding the right people to outsource this tasks. We have done the vetting for you and found the best fit for the job.
(8) Organic and automated Funnels

Active Sourcing Funnel

Generate Leads and build trust with the help of our team. They do the nitty gritty job of looking for suitable leads online, open up the conversation and warm them up.

This way you will only need to talk to warm leads who are interested in what you have.

Growth Accelerator Funnel

Create an additional online presence as a VICTORY LOG COACH with access to our sales team and create your own online program within our membership site. 

This allows you to get leads and clients thru our membership site, benefitting from our marketing and lead generation campaigns. 


A fully automated online process (funnel), done for you, which will allow you to generate leads and appointments for sales calls while you eat, sleep, or enjoy some time off.

And no worries if you are a "tech dummy" - our team will implement the funnel for you.
"Thanks to Nathalie and her team we've landed a multi-billion $ company after working with the sourcing team for 1 month plus got 350 highly valuable leads to work with. This is a 1000 x ROI after only 1 month - I highly recommend working with her!"

- Dhiren Desa, CEO of Parmenides / Eidos SW
(Target: Large Corporations)
"The truth is the system works. 13 % sales conversion and my biggest lesson is the importance of following a proven system.
Just follow the process of Nathalie. You get huge added value, very recommendable."

- Raul Ladrero, Germany 
Founder of ImoVidal
After completion of the processes and steps you will enter the graduation process to put your skills to the test.

After you pass the exam we celebrate your success at one of our next live events. 

The ceremony includes your Graduation Certificate, Graduation Ring or Pendant and on official, public honoring of your skills, persistance and achievement!

Plans & Content





Your Profitable, Marketable Product (PMP)
 - done for you including how to position, market and sell it (Value CHF 10'000)


3-4 months group process to build an organic funnel and warm up your audience with 3 mini experiential products  (Value CHF 3'000)





Coaching Business Blueprint 

2 Day online training (Value 497 CHF)

Sales Bootcamp 

2 Day online training (Value 497 CHF)

Brand by Speaking VIP 

1 Day live or online training (Value 497 CHF)

Sardinia Video Bootcamp 

Exclusive 4 day in-person training on Sardinia (Value 4900 CHF)

Mastering the Stage 

Exclusive 2 day in-person training 
(Value 1250 CHF)

Coaching / Consulting 

Expert & Deep Dive sessions 1:1
(Value 1'000 CHF each)




Quick acceleration calls 1:1 
(Value 250 CHF each)


Group Implementation & Training Calls 
(Value 150 CHF each)




24/7 Facebook Support Group (priceless)

Online Plattforms

PMP Platform

(Value 2000 CHF)

Funnel Pro Platform

(Value 2000 CHF)

Onboarding Platform

(Value 2000 CHF)


12 months unlimited access to THE VICTORY LOG ​Online Platform with over 100 Training Videos & Audios 
(Value 9'997 CHF)


Experience Sales Masterclass Platform - a new, experiential and gamified online learning platform with games, challenges, prizes and much more!

The Age of Information is over.... the age of experience has begun!


Active Sourcing Funnel

(Value 1'500 CHF)

BONUS #1 - Growth Accelerator

Create your online program, graduate and become a VICTORY LOG COACH (Value 8'500 CHF)

Appointment Funnel

​Fully automated online Funnel, done for you
(Value CHF 6'000)

More Value

Lead Generation

​​30 days of your own Virtual Assistant for lead generation

stage time & professional pictures


> 80



​Access to our Graphics, Facebook, Online Funnel & Content Team

Certificate and public celebration including Graduation Ring or Pendant


59'241 CHF*

31'088 CHF*


one payment

26'000 CHF*

8'000 CHF*


monthly plans (12 installments)

prices valid until 30.09.2021
* plus 7.7 % Swiss VAT for Swiss Residents

2'400 CHF*

(Total 28'800 CHF*)

800 CHF*

(Total 9'600 CHF*)

350 CHF*

(Total 4200 CHF*)

Unique Satisfaction Guarantee:

Pay only for 12 months - stay as long as you want: 

We are committed to your Success and will stay with you and support you beyond the 12 months  - as long as you are open, coachable, friendly and implementing the necessary actions.

Would you like to see if you're a good fit?

Please do the following:

1) Fill out the short application form here
2) After completion you will be able to get on a quick complimentary call with one of our experts

What others are saying...

Christelle Pillot, France
"After 5 years of searching for the right niche, I clarity in less then 2 months plus I already found a client in my new niche after 6 weeks "

Samareh Rahnavardi, 
South Africa
"3 clients, clarity and thank you so much for crossing my path"

Roberto Maugheri, Switzerland
"implemented your sales & social media strategy and got a client straight away!"

About the Founder & Creator:

Why I do what I do - Interview at the TV Show "Pathways to Success"

Nathalie Sabrina Dahl
Coming from over 20 years of business background and over 15 years studying Personal Development, Nathalie Sabrina Dahl combines both in a unique way.

Her Programs are effective & efficient, adding at least 5 - 10 Return on Investment to her clients.
The results prove that outstanding success does not necessarily require a lot of time.
About THE VICTORY LOG - What our Brand stands for:
All our programs have been tested over and over again  - we only give you what works. They are based on proven principles which work in various industries. 

Time is Money. WRONG. Time is more valuable than money:
You can always make more money, but you cannot get more time  - it is a very precious commodity.   
This is why we stand for effective & efficient programs, no BS, no Timewasters, no Bla-Bla. Just straight forward proven step-by-step processes that you can implement immediatly. 

The simpler, the better. That's why we give you templates and  systems to follow so there is no guesswork and it is also duplicable and teachable. 

It's your Results that count, and YOUR Success that matters. Therefore  we offer you a MONEY BACK GUARANTEE on pretty much all of our 
programs - should you be unhappy let us know.

One of our Key Credo's is: Add the most value possible to the largest  number of people with the least possible effort & cost: 
Our Credo is your Benefit.
Nathalie Sabrina Dahl, Founder & CEO
Langmattstrasse 30, 5625 Kallern, Switzerland