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IPL - Idea to Product to Launch - Turn Your Expertise Into A COMPELLING OFFER Your Market Cannot Resist

Get Clear and Concise

Identify what kind of product to offer, who to sell it to, how to sell it and what the optimal price point is. 

Focus on Outcomes

Instead of selling a certain number of sessions or a specific number of hours, you sell the outcome of a process you have for a much higher price.

Communicate Your Value

Create the message around your product in an attractive, compelling way so people immediatley see the value you provide.

The 5 most common problems in Coaching & Consulting Programs & Services

  • Can't Convert: I have to talk to a lot of prospects to make a sale.
  • No Leverage: It's hard to find clients, and if I do, I'm not getting paid what I'm worth. Business model not scalable.
  • No Clarity: People just don't get me and the value that I offer!
  • ​Not Concise: Too broad and not sharp enough, being the "Jack of all Trades" in Coaching & Consulting
  • ​People are Ghosting You - they inquire and then disappear, not seeing the high value you are offering

And it all comes down to the clarity, conciseness and attractivity of your offer:

How you communicate and package what you do will make or break your business.

Nathalie Sabrina Dahl

Coming from over 20 years of business background and over 15 years studying Personal Development, she has helped more than 861 coaches & consultants to start, grow and scale their business.

As seen on...

As Part Of Our Work Together...

You agree to:

  • Show up to the strategy sessions. 
  • Do the required assignments and follow our proven process exactly.
  • ​Be Open and Coachable.
  • ​​Be 100 % Committed to your Business.
  • ​Set aside 5-6 hours per week to get the work done. 

We agree to:

  • Help you create and position your coaching or consulting product.
  • Support you to find the best target audience for your product.
  • Show you how to do the market research.
  • ​​Give you the latest strategies, tactics, techniques, and tools in an easy to follow ‘how-to’ guided format
  • ​Hold you accountable to help achieve your best results and be accountable to your results.

Here's an Outline of the Process:

1. Your Idea

You have a new idea for an information business (coaching, consulting, teaching, training) or you want to enhance your existing offer for more clients.

2. Research

We show you how to find out what your market really needs and wants in regards to your expertise so you do not create a product nobody will want or buy.

3. Sharpen

We help you sharpen your idea and make sure it hits your market's needs spot-on.

4. High Value

Unpack your expertise in a unique way and communicate  it with a compelling high value message.

5. Outline

Create an MVP (Minimal Viable Product) with a customer-centric approach.

6. Launch

Prepare the 3 only essentials you need to launch your Compelling Offer and get your first 3 - 5 clients.

2 Ways To Get Started Today!

--- USD 1997 ---


  • 4-week E-Class
  • 7 assignments by email
  • 7 Modules inside experience platform with short instructions and templates
  • ​Your own Success Coach to review your homework (unlimited email support)
  • ​1 live group call online to answer your questions live
  • ​Linkedin Group for 24/7 support
  • ​4 short 1:1 sessions with your coach (15 - 30 min)
  • ​1 deep dive strategy session 1:1 (60 min) with the producticing expert to give you feedback on your compelling offer

--- USD 1200 ---


  • 4-week E-Class
  • 7 assignments by email
  • 7 Modules inside experience platform with short instructions and templates
  • ​Your own Success Coach to review your homework (unlimited email support)
  • ​1 live group call online to answer your questions live
  • ​Linkedin Group for 24/7 support
  • ​4 short 1:1 sessions with your coach (15 - 30 min)
  • ​1 deep dive strategy session 1:1 (60 min) with the producticing expert to give you feedback on your compelling offer

What our clients say:

Alex Lanz, Netherlands
Leadership Coach in Corporations

"As a leadership coach I focus on critical team transformations, my target group are medium size companies within Europe. Before starting the IPL process I expected to get a system in place to get leads, but found out I had to go back and do my homework first, or in other words: Define what really is my core offering.
The IPL process helped me to narrow my focus, or as my friend says: I had to make a to be chosen. I love to bring things immediately into practice, so I decided to use my new product pitch in my next sales conversation - and it resulted in a direct sale! Within 4 weeks, I got back an ROI of 25 x my original investment with IPL.
My advise: Be coachable and trust the IPL process! My favorite thing was being made aware of the choices you have to make and it's sometimes only little adjustments you need to do to get to the next level. I knew I had 4 weeks of low season and I fully dedicated it to the program, do this investment in yourself so you can easily accelerate.
It feels peaceful after having gone thru the process because I know I did my homework well and I can now focus on the market: There will be more yesses than ever before (so far 100 % conversion rate).
My tip: Work on yourself and try this process out immediatly! "
André Hefti, Switzerland
Self Leadership Coach

"Before starting the IPL process the challenge was that I have a good knowledge about a lot of stuff, I tried to offer almost everything to everybody, so it was hard for me to create a clear product.

Biggest result or aha was that I had a clear product and my clients understand the product - and it works! The first person I offered this product - he bought. And then a second one, and a third sale!
Only started 4 weeks ago.

My favorite thing? Everything was my favorit thing!
You and my coach Christelle were great sparring partners, helped me a lot to go and overcome my own resistance inside.

Mix between coaching and and the academy/lms, to accept the way you taught and follow the process.

I gained clarity for myself during the process, what I actually am selling.

My tip: Just do it!"
"I was hesitant at first because I was already in another program for my Coaching Business. I decided to sign up because the promise was clarity, focus and clients. After 45 days I have an ROI of 7 - 14 x my initial investment - defintly got what I came for!"

- Joe Anderson Rau, Germany
Digital Sales Coach
"The challenge was I had no Idea how to market my coaching skills and how to get clients. The prospect of that was daunting and I did not want to waste a lot of time trying to figure it out on my own.

I joined the IPS and I got clarity straight away. I love the way how it is modular and each bit builds on top of one another - so there's no overwhelm. You get just the right information to take the next step. Went from having a just broad skill to the business becoming much more solid for me, that was massive because I now know what I need to talk about with interested people. The IPS program showed me what and how to communicate.

And I already found a client even before my own deadline! My recommendation: If you're in doubt, just do it and make really good use of the coach you're assigned to. My coach helped me thru the roadblocks, so it's much more than just doing the exercises, found that invaluable."

- Jack Moscrop, virtual nomad
Coach for Meaning & Purpose
"Went from Greenhorn in Sales to selling over 10'000 Swiss Francs to 2 clients after my 3rd pitch - it was shocking, really. I said to myself: "F... this PMP works! Just do what Nathalie tells you to do."

- Cla Mosca, Switzerland
Coach for Top Performers
"Before I joined the mentioning of sales scared me. The challenge I was facing was being a new coach, completed my training last year and asked myself: Now what?

What I love the most about the IPS is: It takes the coaching training I had and converts it into a business, in a step by step way. And getting my business off the ground to making a profit. Love the structure!

I also love the whole process- especially the gamified approach to learning, it's a lot of fun! Takes away the overwhelm of learning. And the community: An amazing group of people, shared passion, shared values. Plus having a coach by your side for support.

If you get the opportunity to be part of it - go for it!"

- Kagiso Molatlhwa, Botswana
Executive & Management Coach
""Until I started the IPS I was a really broad life coach, I could do many things. It was tough to explain it to people. The consequence of that was: the business did not work and sales suffered. 

It got me very confident to create the product. Best thing is the group, we comment each other, we have coaches who support us and we can see ideas that we did not think about before.

My tip: If you're a coach and you're kind of stuck and not going anywhere, go for it, it's the best thing you can do for yourself."

- Marion Dumazy, Germany
Decide Now! Coach 
"Before we started working together I was totally lost - did not know where to start to create my offering. After only 2,5 months I now did 11 pitches and the feedback for my compelling offer is: Very well understandable, clear message, a lot of benefits and the concrete results are 1 sale, 4-5 close to completing an agreement (or a sale) and 2 others with very positive input and a good chance getting business out of it. I moved from nothing to paying clients within 2,5 months!."

- Bert Evers, Netherlands
Leadership Coach for Athletes and Executives
"I was struggling to find the right angle for my business, knew I wanted to do something for leadership but I was not clear and not able to sharpen this message.
During the process a bunch of fluffy ideas suddenly became a systematic approach which is attractive for left and right brain people. It made a huge difference because I was very clear to develop my whole funnel up to the highend product.
The first 5 calls I did with potential customers were really successful: 4 out of the 5 are happy to start with me! It was a completely different sales experience, it is suddenly really easy to sell it."

- Ulrike Seminati, France
Coach for Female Empowerment
"I had a prospect who declined my offer and I told him about this new product Nathalie developed and he said: Wow, that's what I need! So I got to a very nice offering for a team and sold my new product directly a few hours after I got it.
Then tested it with my business partner, she loved the concept, the simplicity of the approach, you can memorize the things easily. It makes a lot of sense the way the components are articulated."

- Guy Anastaze, France
Sales Mentor & Coach

100 % Satisfaction Guarantee

We are committed to your Success. If you have completed the 7 steps within the 4 weeks, do the work and you are not ready to launch your product... then we will continue to work with you, and coach you until you do.

As long as you are putting in the necessary action and are open, friendly and coachable, we guarantee that you will get results (your product ready to launch) from our program.
* plus 7,7% Swiss VAT for Swiss residents.

Need more info? Book a quick call:

We would like to get to know you and your business, to see if and how we can help growing your business with the IPL formula. . Please book a call below, where we will do 3 things:

  • Get to know you and your business goals
  • Share the concept behind IPL and answer your questions
  • Give you some insights about your next possible steps and what you might be missing - whether or not we decide to work together
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See what others are saying...

"Won my biggest contract ever in my career!"
"I'm so grateful for the stuff we've done here - much higher quality, much higher drive, much more helpful then other trainings I've done - just realizing the value of what we do here!"

- group wins

"When I first started I had separate projects going and was not sure how to integrate them all and how to build a sustainable business.

When you posititioned me with the pmp (profitable marketable product) you helped me create a package deal - a lot more focused, knowing what to say and which direction to go.
As a transformational life coach I was not tangible, but you "forced" me to get tangible and make it relevant to my audience. So they finally understood what I offered, got tracktion, more people saw my posts, filled up my group program right after having a baby - and 2 high-end clients in the past month.
Definitly your encouragement to not give up and keep on going has been huge for me."

- Elise Dorsett, US 
Transformational Life Coach
"Working with Process Managers I find they are very often stressed and under a lot of pressure. With the PMP (profitable marketable product) we created the Souveraign Leader Approach with a unique twist to what I do with them in the program.

Within the PMP process Nathalie helped me to do a very soft sales pitch, I had a couple of conversations and already have a high-end client - even though I'm brandnew in business.

I recommend any Coach to have your PMP done for you - I got real value for the money."

- Elisabeth Tognazza, Switzerland
Transformational Life Coach
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