What's on the bottom of these issues?
It's simple, really. And I'm sure you have adressed this with your clients, at least a dozen times:
When it comes to you, your Superpower, your IP (Intellectual Property), what you're really great at, you are not seeing it.
You're stuck inside the jar and you cannot see the picture on the outside.
And that does not make you a bad coach, or person or anything:
It just makes you human.
That's the part with your Superpower and IP.
Secondly, marketing and selling yourself might not be your strong suit.
And you're not alone:
At least 78 % of all coaches I talk to, would prefer NOT to sell themselves - if it wasn't necessary for business.
To help with these 2 core issues I've created the PMP process:
Done for you Positioning of your Superpower including how market and sell it.