
NO ADDITIONAL AD SPEND ¦ PERFORMANCE MODEL
For E-Commerce and Service Businesses
How do we know?
The average conversion rate for a website is around 2.58%.
The average advertising spend for ecommerce alone is 17 billion dollars.
This means that roughly 16 billion dollars is being spent every year on traffic that has not converted. What’s worse is these visitors are anonymous - sure they can be re-targeted by Facebook/Google ads but no one knows the actual identities of these wasted visitors.
Here's How we solve this problem:
We use something called ‘Identity Resolution’.
Without being too technical, there is something called an Identity Graph which is essentially a massive source of data on billions of people. If you have a cookie captured on a website, then cross-reference that to an Identity Graph - you can actually resolve that person's identity.
Once you are clear about the identity of your visitors you can approach them with a retargeting strategy.



Typical Identity resolution range between 30 % (European traffic) to 70 % (US traffic)
Sit back and watch your bottom line grow.
E-Commerce
There are over 650 parameters to choose from and 3 retargeting strategies.
Download the calculator and do your own math here:
Service based Businesses
There are over 650 parameters to choose from and 3 retargeting strategies.
Download the calculator and do your own math here: